WEST BUND

West Bund in Binjiang, Xuhui District, Shanghai

The Huangpu riverfront area that witnessed China’s industrial history of the past century boasts a bank line of 11.4 kilometers and a hinterland of 10.4 sq km. After silence for long, it is now infused with rejuvenating vitality in the wake of the involvement and integration of art and cultural institutions/figures. The West Bund is now better known as a new cultural and artistic center of landmarks driven by technological innovation, for it rounds up masses of famous museums, art museums, exquisite galleries, multimedia theaters, leisure and entertainment complexes, AI buildings, and landmark buildings. A personalized narration of this kind emphasizes the organic integration of history, culture, and ecology. The West Bund bears more compound cultural resources and functions. The value and power of interactive development is gradually embedded into and lifting the spiritual and cultural character of urbanites, enriching the texture of the city.

WEST BUND

Likewise, another legend spanning a century or 4 generations, the history of a hotel group across Europe – the Rocco Forte family, also took place in the same space.

Rocco Forte Hotel Group’s dominant brand style and family power, as well as its unique luxury landmark hotels have been influencing the entire European hotel market. Just as Sir Rockford emphasized, the strategy goal of the group has been to build a luxury hotel group covering all major cities in Europe since the very beginning. Today, it has 14 hotels spreading over the landmark areas of many major European cities, and is expanding its reach to the world.

“We try to build connections with the local market and surroundings, so that each hotel becomes an integral part of the city.” The Brown Hotel of the group, for example, refers to a historic building in London. The Balmoral Hotel is a landmark built in Edinburgh to celebrate its 115th anniversary. And the Amigo Hotel in Brussels used to be the city’s prison…

Each hotel of Rocco Forte would borrow ideas from the city it is located in to work out an ingenious design, creating a striking style and atmosphere. At the same time, the group always adheres to the management philosophy of delivering distinguished and extraordinary experience to customers, and is in diligent pursuit of providing unique and outstanding services.

Rocco Forte Global (part)

The first Rocco Forte Hotel in Asia Pacific settled in Shanghai West Bund. This new skyscraper has a stylish and attractive all-glass streamlined appearance. The hotel, situated on the highest part of the building, was designed by Olga Polizzi and the internationally renowned design company Hirsch Bedner Associates (HBA). Keeping to Rocco Forte’s inherited hospitality and unique brand essence, the expert team of the hotel elaborately designed a variety of extraordinary customized experiences, to introduce luxury into the vogue and vigor of the West Bund.

The West Bund Hotel Shanghai, Rocco Forte Hotels

DIRK® commercial kitchen exhaust hood, intended to improve customer experience as well, boasts fine workmanship that fits well in luxurious environment. More efficient performance can reflect the technical and technological attributes of the product design. A total of 15 sets of the UVF and fresh air series, or 81m long intelligent integrated fume hoods have been admitted into the kitchen of Rocco Forte. In order to improve the ventilation environment of the kitchen, capture and contain cooking fume and peculiar smell more effectively, prevent leakage, and thus provide the staff with a clean and comfortable working environment, Dirk is now poised to play a role.

DIRK hood installed in the West Bund Hotel Shanghai, Rocco Forte Hotels

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Rocco Forte Unveil the mystery

The West Bund Hotel Shanghai is about to make its debut in 2021

Dirk Environment’s DIRK® Fume Hood

Supreme quality, all in place

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